Every crisis and disaster is a threat to the organization no matter what the scenarios is. Furthermore, crisis does not only limited to physical threat to the organization, but including incidents that could affect the reputation of the organization especially in the world of digital and social media, real time updates becomes a very potential threat.

Professionals, safety members and senior management need to prepare themselves in handling the crisis and aware of it as it is part of their responsibilities to lead and respond when the situation arises. To able to react efficiently towards each crisis in different scenario with a well developed crisis management plan and strategy together with establishing crisis management team will be able to avoid or minimize the damage towards the organization.